Social media and Web 2.0 technologies continue to extend the reach of organizations in building powerful online networks. But social systems are organic, not mechanistic, composed of vibrant, constantly evolving, self-regulating networks--the human DNA that holds it all together. Charles Kalev Ehin, PhD Emeritus Professor of Management at The Gore School of Business and author of The Organizational Sweet Spot joins Dee to discuss practical tips on how companies can tap the true power of social networks to re-engage their workforce and drive innovation throughout the ranks.