<p>Meet the founders of Fertile Ground Beer Co., a craft brewery located in the Belhaven neighborhood of Jackson, Mississippi. Matthew, Conner, and Matty discuss the origin story of Fertile Ground and, in Simon Sinek fashion, explain the “why” behind this tap room focused craft brewery. This first season of the Cultivating a Craft podcast provides a real-time account of the planning and launch of this brewery.</p>

Meet the founders of Fertile Ground Beer Co., a craft brewery located in the Belhaven neighborhood of Jackson, Mississippi. Matthew, Conner, and Matty discuss the origin story of Fertile Ground and, in Simon Sinek fashion, explain the “why” behind this tap room focused craft brewery. This first season of the Cultivating a Craft podcast provides a real-time account of the planning and launch of this brewery.

The Origin Story and Starting with Why

Cultivating a Craft is a real time account of the launch of Fertile Ground Beer Co., a brewery-in-planning in Jackson, Mississippi set to open in 2021.  In each episode, the founders of FGBC take you on their journey and highlight integral facets of opening any startup business including defining your “why”, building a team, and developing a brand. This 10 episode season starts with the idea of a brewery, and ends with the sharing of a cold beer in the newly-opened Fertile Ground Beer Co. taproom. Join us as we discuss the journey from start to finish.

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Cultivating a Craft is a real time account of the launch of Fertile Ground Beer Co., a brewery-in-planning in Jackson, Mississippi set to open in 2021. In each episode, the founders of FGBC take you on their journey and highlight integral facets of opening any startup business including defining your “why”, building a team, and developing a brand. This 10 episode season starts with the idea of a brewery, and ends with the sharing of a cold beer in the newly-opened Fertile Ground Beer Co. taproom. Join us as we discuss the journey from start to finish.

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The Origin Story and Starting with Why

The Origin Story and Starting with Why