With more than 5 channels and half a billion views per month, Preston Arsement is one of the biggest YouTube entrepreneurs in the world. We talk about his origin story, hiring a team of 40 people, his thoughts on authenticity, putting on a fake personality for content, and being a role model. Preston is the definition of positivity and drive, and I hope you all get to take away something from this conversation!

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TIMESTAMPS

2:20 The old school hustle to get subscribers

5:00 Signing to Machinima

8:00 On managing a team of 40 people

9:00 Minecraft servers

17:25 working with family

18:30 on new content creators and the competition at the top

24:00 Creators becoming businesses

27:22 On investing everything

30:20 On creating kids content

34:00 on faking a online personality & authenticity

37:00 On being a role model

42:00 On building a company culture

44:00 Prestons future ventures

47:10 Preston’s motivation

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