Josh Topolsky, CEO and editor in chief of The Outline, talks with Recode's Peter Kafka about the importance of good internet-native design for both advertising and editorial content. Topolsky dismisses the idea that everything publishers put out will move behind paywalls, arguing instead that when ads are well done, they can engage readers and support free content. Most of the time, though, online media companies have forced boring ads on their audiences, who have learned to ignore them. He also talks about his past life as a music producer, picking a fight with Mike Bloomberg, and what it's like to raise money when you have a reputation as someone who can be difficult to work with.

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