Business Built Right

The Overreach of Business Storytelling


Listen Later

Every brand now has the same "inspiring" origin story. Every LinkedIn post follows the same melodramatic template. Welcome to peak narrative saturation, where everyone's shouting their "unique" journey while customers just want products that actually work. Discover why the storytelling industrial complex is backfiring, how consumers see through manufactured authenticity, and why the best stories come from companies that focus on substance over fairy tales.


...more
View all episodesView all episodes
Download on the App Store

Business Built RightBy Shah M M, Industrial Designer, Business Strategy Consultant. [email protected]