This week, Tom has an EPIC look at the "podcasting isn't producing any new hits" article: what's right, what's wrong, and what the *real* problem is. PLUS: The OSHIT theory, and too many Big Night references.

The Oversimplified Superstring Hit Incubation Theory Of Podcasting

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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The Oversimplified Superstring Hit Incubation Theory Of Podcasting

The Oversimplified Superstring Hit Incubation Theory Of Podcasting