Few things in this world are more difficult and complex than trying to understand human behavior. Because humans are very complex creatures that have a myriad of influences that are playing on their thoughts at all times. But, it's also imperative that you work to understand your audience as best as possible. Especially if you are trying to make sales and grow your business. Today, I'm going to introduce the concept of the Overton Window. And how you can use this theory to better connect with your customers. On the Boots to Business Podcast