Is your brand a signal or just noise? 🛒🦉

In this episode of The Owlgorithm, JC Perez and David Verjano dive deep into the world of Consumer Packaged Goods (CPG) following one of the year's biggest industry events: Expo West 2026.

The natural products industry is undergoing a massive shift. We’re moving away from venture-backed hyper-growth and toward sustainable, science-forward brand systems. We’re cutting through the "mushroom-everything" noise to discuss what’s actually gaining traction on the retail shelf.

On this week’s agenda:

• Expo West 2026 Recap: The signals vs. the noise.
• Functional 2.0: Why hydration and brain health are the new industry gold rush.
• Brand Evolutions: Analyzing the recent CPG rebrands that hit the mark—and the ones that missed.
• The Agency Perspective: A look inside Cultura Creative at how we’re building brand systems and solving high-level creative challenges for our clients right now.

The Owlgorithm is a live, weekly conversation about the intersection of brand, business, and creativity. Whether you're a founder, a creative director, or a brand architect, this is your playbook for staying ahead of the curve.

#ExpoWest2026 #CPGTrends #BrandStrategy #TheOwlgorithm #CulturaCreative #ConsumerPackagedGoods #MarketingTrends2026 #CreativeDirection

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This week on The Owlgorithm, we break down the brand plays that feel bigger than the moment.

We are talking Olympic ads and how brands are approaching the biggest global stage in sports. Who showed up with strategy and who just showed up.

We dig into the latest sports rebrand and what it tells us about where team identity and culture are headed. What works. What feels forced. What actually builds loyalty.

We unpack the current CPG trends shaping shelf space, attention, and consumer behavior. What is signal and what is noise.

And we take you inside our recent agency work. What we are building, how we are thinking, and where we see opportunity right now.

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The Owlgorithm is live and we are breaking down how brands are rewriting the rules at the start of the year.

In this episode, Cultura Creative partners David Verjano and JC Perez unpack three shifts shaping brand and culture right now.

Anti-resolution marketing and why brands are rejecting traditional New Year messaging in favor of more human, realistic positioning.

Super Bowl ad spoilers and what early reveals, leaks, and social-first rollouts say about how the biggest advertising moment of the year has changed.

Third and fourth spaces and how brands are moving beyond digital feeds to create real-world and hybrid community experiences.

We will also open the floor for live questions and discussion around branding, culture, and creative strategy.

Tune in live on the Cultura Talks YouTube channel where brand, culture, and creativity intersect.

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Health isn’t just a wellness conversation anymore. It’s one of the most aggressive business and branding frontiers heading into 2026.

In this episode of The Owlgorithm, Cultura Creative partners David Verjano and JC Perez break down:

🧠 Health Trends from a Business Lens — supplements, longevity, mental health, biohacking, and where brands are winning (or missing).

📈 The Marketing of Wellness — how health brands are positioning trust, science, community, and lifestyle.

💊 What’s Becoming a Commodity vs a Brand — where differentiation actually lives now.

🔮 2026 Predictions — what we expect to see next in health, fitness, food, tech, and consumer behavior.

💬 Open Floor Q&A — live questions and discussion.

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The Owlgorithm is live! We're breaking down the moments that defined 2025 and what they signal for the year ahead.

In today’s episode, Cultura Creative partners David Verjano and JC Perez unpack:

🎯 Marty Supreme’s Marketing Playbook — how hype, positioning, and cultural storytelling drove attention

📰 CNBC’s Rebrand — what changed, why now, and what it says about legacy media adapting

🔥 The Best & Worst Brand Moves of 2025 — standout wins, costly misses, and the patterns behind them

🔮 A Look Ahead to 2026 — emerging trends in branding, content, tech, and creativity worth watching

Plus, we open the floor for live Q&A and real-time discussion.

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The Owlgorithm is back for Episode 7 — and this week was stacked with brand and culture moments worth unpacking.

Here’s what we’re diving into:

🛍️ Shopify’s Black Friday dominance — massive numbers, shifting consumer behavior, and what this means for brands heading into 2026.

🎄 Holiday Ads 2025 — the best, the worst, and why brands keep treating December like the Super Bowl of emotional storytelling.

🤖 OpenAI testing ads? — what this means for creators, brands, and the future of AI-powered discovery.

🎧 Spotify Wrapped 2025 — the design, the data, the cultural chokehold, and how brands capitalize on Wrapped week.

💬 Open Floor Q&A — your questions, our takes.

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This week on The Owlgorithm, David Verjano and JC Perez break down two of the biggest brand stories of November:

💥 PepsiCo’s Rebrand — what changed, why they did it, and how legacy brands can reinvent themselves without losing their soul.

🏟️ Sports Brand Moneyball — new era of team partnerships, merch strategy, creator collabs, and why sports branding is operating like fashion labels now.

Plus, more culture-forward creative stories worth your attention:

🎨 Mamdani’s Campaign Identity — the political brand refresh that shattered traditional campaign design norms.

🤖 AI Ads & Creative Risks — from Coca-Cola’s glitchy AI holiday spot to the rise of machine-assisted storytelling.

💬 Open Floor Q&A — your questions, our takes.

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In this week’s episode of The Owlgorithm Live, Cultura Creative partners David Verjano and JC Perez unpack how the world of branding, creativity, and marketing is evolving faster than ever.

🦉We’re diving into:

🪦The Death of Search → how AI is killing SEO and birthing a new era of discovery-driven content.

🏀Sports Branding & Merch → the creative strategies turning teams into lifestyle brands.

👻Gushers Horror Film → a perfect case study in nostalgia marketing done weird and right.

🧟‍♀️Blumhouse’s Scary-Good Formula → lessons from the masters of low-budget, high-return storytelling.

Plus, we close with Q&A and live feedback on projects you suggest.

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In this week’s episode of The Owlgorithm, David Verjano & JC Perez break down the brand moves and creative lessons shaping the industry right now:

▪️Crisis Control in the Age of Influencers – how brands manage backlash when the faces of their campaigns go off-script.

▪️Sports Social Design Done Right – the teams and designers setting the bar for creative storytelling in sports.

▪️Domino’s Sonic & Packaging Refresh – what a pizza box and jingle can teach us about brand sensory strategy.

▪️Hooks Aren’t Just for Social – how strong ideas and storytelling structures keep audiences locked in across every medium.

▪️Plus, an open Q&A with the Cultura Creative team on branding, content, and campaign trends.

Tune in for sharp, culture-driven insights made for marketers, designers, and creative thinkers.

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Celebrity sodas. AI subway stunts. Retro sneaker collabs. A pizza giant remixing its iconic logo.

This week on The Owlgorithm 🦉 Live, Cultura Creative’s David Verjano & JC Perez unpack the brand strategies behind:

▪️Stiller’s Soda → nostalgia + humor as a launch formula.

▪️Claude, OpenAI & Friend → three AI campaigns, three different brand personalities.

▪️Reebok x Kodak & PlayStation → the sneaker brand’s nostalgia-fueled comeback attempt.

▪️Pizza Hut’s new logo → why evolution, not revolution, is sometimes the smartest design move.

Tune in for sharp insights on where business, creativity, and culture intersect.

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