Dan Hanrahan, Founder and CEO at Sigstr, joins the show. Dan explains how to start benefiting from an underappreciated — but highly profitable — marketing channel: the employee email signature. The average employee sends 10K emails in a year. Is your company using that free real estate wisely? Hear Dan’s tips to get started now, plus learn the types of content that work best in signatures.

Dan Hanrahan, Founder and CEO at Sigstr, joins the show. Dan explains how to start benefiting from an underappreciated — but highly profitable — marketing channel: the employee email signature. The average employee sends 10K emails in a year. Is your company using that free real estate wisely? Hear Dan’s tips to get started now, plus learn the types of content that work best in signatures.

The Owned Media Win You Might Be Forgetting: Email Signatures

The Marketing Cloudcast, the marketing podcast from Salesforce, is for Trailblazers who are leading the way in their companies and careers. Every episode offers key marketing campaign tactics, popular trends, interviews with marketing leaders, and relevant insights — such as social media stats and data management strategies in marketing today. Hosts Tina Rozul and Martin Kihn will dive into topics such as performance on individual marketing channels, marketing career advice, the future of marketing, and beyond. Subscribe, be inspired, and become a Trailblazer.See episode recaps and resources at marketingcloudcast.com, and connect with us at @crozul and @martykihn on Twitter.

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The Marketing Cloudcast, the marketing podcast from Salesforce, is for Trailblazers who are leading the way in their companies and careers. Every episode offers key marketing campaign tactics, popular trends, interviews with marketing leaders, and relevant insights — such as social media stats and data management strategies in marketing today. Hosts Tina Rozul and Martin Kihn will dive into topics such as performance on individual marketing channels, marketing career advice, the future of marketing, and beyond. Subscribe, be inspired, and become a Trailblazer. See episode recaps and resources at marketingcloudcast.com, and connect with us at @crozul and @martykihn on Twitter.

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The Owned Media Win You Might Be Forgetting: Email Signatures

The Owned Media Win You Might Be Forgetting: Email Signatures