In this Owner’s Room episode, Tara Vossenkemper asks:
If I had to build this again… what would I actually choose?

Not what worked. Not what looked successful.
What she’d say yes to — knowing the cost.

She walks through the problems she wants to solve (higher-level, conceptual stuck points) and the ones she doesn’t (ops, logistics, being needed for maintenance). She also names a real-time shift toward wanting more space to think, read, and synthesize — not just do. 

From there: what she might build without the “practice owner” identity, what no longer feels meaningful, and what she’d redesign upfront — especially around ops, marketing, pay structures, and the difference between growth and actual success.

Timestamps
00:00 Welcome and Setup
01:21 Problems Worth Solving
03:45 Energy vs Toleration
07:04 Beyond Owner Identity
11:59 Meaning That Shifted
14:19 Costs and Redesigns
16:12 Growth vs Success
19:06 Wrap Up

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