in this episode, host Joel Tasche sits down with packaging technologist Dan Coppins to unpack the reality behind “sustainable packaging” in the cosmetics industry, and why it’s far more complex than most founders expect.

Together, they break down the core framework of packaging—the Three Ps: Protect, Preserve, Promote, and explain why sustainability can’t be separated from product performance, branding, and real-world logistics.

From plastic and paper to glass and aluminum, this conversation dives into the trade-offs behind every material choice. The takeaway?

There is no perfect solution, only informed decisions based on your product, your brand, and your long-term strategy.

You’ll also learn practical design strategies to improve recyclability, including why monomaterial packaging matters, how color choices impact recycling, and what innovations are changing the game.

For early-stage brands, Dan shares grounded advice on navigating high MOQs, starting with stock packaging, and treating sustainability as an evolving journey—not an overnight fix.

If you’re building a consumer brand and want to make smarter, more honest packaging decisions, this episode is a must-listen.

Topics covered:

• The Three Ps: Protect, Preserve, Promote
• The truth about “sustainable” materials
• Plastic vs. glass vs. paper vs. aluminum
• Designing for recyclability
• Practical advice for small and growing brands