The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

By Chris Schaeffer & Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts

Technology Business

What's The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing about?

Google AdWords experts and Google Partners Chris Schaeffer and Jason Rothman talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask us your AdWords questions at paidsearchpodcast.com.

5.0

174 ratings

Download our free app to listen on your phone

LAST EPISODE

346: Outstanding Google Ads...

01.23.2023

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: We're back with our best Q&A; episode yet answering questions from ...

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing episodes:

01.23.2023 346: Outstanding Google Ads Q&A about Optimization, Ad Group Negatives, Huge Account Management, and More Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: We're back with our best Q&A; episode yet answering questions from ...
01.16.2023 345: Image Asset Deep Dive Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Link: https://support.google.com/google-ads/answer/9566341 Show Notes: In this episode, we're doing a deep dive into ...
01.09.2023 344: What's Going On? Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: 2022 was a big year for Google Ads. In this episode, ...
12.26.2022 343: How to Lower Your Cost per Conversion - Part 2: Conversions Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: In our last episode, we talked about how to lower your ...
12.19.2022 342: How to Lower Your Cost per Conversion - Part 1: Cost per Click Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: If you're already experiencing success in Google Ads, you may be ...
12.12.2022 341: Fundamental Truths About Google Ads That Will Never Change Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: Google Ads is constantly changing, but there are certain aspects of ...
12.08.2022 340: How to Create a Professional Google Ads Report Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/features/reports/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: For Google Ads managers and agencies, monthly reporting can be incredibly ...
12.05.2022 339: The Best Google Ads Strategies for Small Business Owners Trying to Generate Leads Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: There are so many small businesses that could be benefitting from ...
11.28.2022 338: Decisions You Have to Make in Google Ads Part 2 Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: In our last episode, we discussed the choices you have to ...
11.21.2022 337: Decisions You Have to Make in Google Ads Part 1 Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: Because every Google Ads campaign is unique, there's not one specific ...
11.14.2022 336: 5 Step Google Ads Checklist for Small Business Owners to Figure Out How Good They’re Doing Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: We are often contacted by small business owners who have been ...
11.07.2022 335: Advanced Discussion on Dynamic Search Ads Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: In episode 333 we had an introductory conversation about Dynamic Search ...
10.31.2022 334: The Best Google Ads Q&A Episode We’ve Ever Done Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: In this episode, we're once again opening the proverbial mailbag once ...
10.24.2022 333: Dynamic Search Ads Introduction Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: As much as we like to have manual control of our ...
10.17.2022 332: Pros and Cons of the Search Campaigns that We Run in Google Ads Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: So often Google Ads account managers can get stuck in the ...
10.10.2022 331: Secret Settings in Google Ads Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: As AI gets smarter and things continue to change in Google ...
10.03.2022 330: The Focus Style Management in Google Ads Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: There are so many metrics involved in optimizing a Google Ads ...
09.26.2022 329: Ad Extensions Are Becoming Assets in Google Ads Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Link: New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/ Show Notes: In ...
09.19.2022 328: 5 Questions to Ask Yourself About Google Ads Every Month Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: At the end of each month clients often ask if there's ...
09.12.2022 327: Frequency Capping in Google Ads Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: Frequency capping is seldom talked about, but it can give you ...
09.05.2022 326: Advanced Tips for Performance Max Campaigns on Google Ads Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: In our last episode, we did an introduction to Performance Max ...
08.29.2022 325: Introduction To Performance Max Campaigns Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Link: About Performance Max campaigns - https://support.google.com/google-ads/answer/10724817 Show Notes: We are excited about ...
08.22.2022 324: When to Make Changes in Google Ads and Other Questions - Google Ads Q&A Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: In this episode, we're digging through our inbox for another listener ...
08.15.2022 323: The New Google Tag Looks Amazing! Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Links: About the Google tag - https://support.google.com/tagmanager/answer/11994839 Simplifying measurement with the Google tag ...
08.08.2022 322: Recent Google Ads Surprises Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: Google Ads has changed a lot in 2022, so in this ...
08.01.2022 321: How to Get to the Top of Google Ads Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: New advertisers often ask how they can get to the top ...
07.25.2022 320: 3 Ways to Improve Quality Score Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Links: 5 ways to use Quality Score to improve your performance - https://support.google.com/google-ads/answer/6167130 ...
07.18.2022 319: The 3 Rules of Google Ads Management Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: There are a lot of distractions in Google Ads but in ...
07.11.2022 318: Interesting Experiments to Run in Google Ads Right Now Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: We are both big fans of running experiments in Google Ads, ...
07.04.2022 317: What’s the Best Bidding Strategy in Google Ads? Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: In this episode, we're going deep on a topic always up ...
06.26.2022 316: What Do You Do When Broad Match Keywords are Working Amazingly in Your Google Ads Account? Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: The good news is your broad keywords are working amazingly; the ...
06.20.2022 315: The Second-Best Google Ads Q&A We’ve Ever Done! Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: We're back with our second-best Q&A; yet answering questions about using ...
06.13.2022 314: Week 1 Checklist for New Google Ads Campaigns Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: Whether you're a new advertiser or a seasoned Google Ads professional, ...
06.06.2022 313: How to Improve Your Clickthrough Rate in Google Ads Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Links: About Quality Score - https://support.google.com/google-ads/answer/6167118 Clickthrough rate definition - https://support.google.com/google-ads/answer/2615875 Show Notes: ...
05.30.2022 312: How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: We've talked about getting more leads, but this week we're discussing ...
05.23.2022 311: Click Share Column Deep Dive Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Links: About click share - https://support.google.com/google-ads/answer/6299696 Show Notes: Chris and Jason are diving ...
05.16.2022 310: The Secrets to Getting More Leads from Google Ads Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: So, you've got good campaigns that are getting good results, but ...
05.09.2022 309: How Small Businesses Should Think About Advertising on Google Ads Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: A lot of small businesses know they need Google Ads, but ...
05.02.2022 308: The Best Google Ads Q&A We’ve Ever Done Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: We're back with our best Q&A; yet answering questions about getting ...
04.25.2022 307: Exciting Updates to Conversion Tracking in Google Ads Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Links: Prepare for the future with Google Analytics 4 - https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/ About primary ...
04.18.2022 306: Call Extensions Deep Dive Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Link: About call extensions - https://support.google.com/google-ads/answer/2453991 Show Notes: We both agree that call ...
04.11.2022 305: Performance Max Campaigns in Google Ads Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: We've heard a lot of buzz lately about performance max, so ...
03.28.2022 304: How to Eliminate Google Ads Stress Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: There are a lot of things that can cause stress when ...
03.21.2022 303: Two Really Interesting Things That We’re Finding Out About Responsive Ads Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Links: About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843 About location insertion ...
03.14.2022 302: Amazing Google Ads Q&A Episode Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: We're back with another Q&A; with some amazing questions from our ...
03.07.2022 301: Beginner's Guide to Google Ads Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: Continuing to delay your start on Google Ads is a huge ...
02.28.2022 300: The State of Google Ads (What's Changed and What's the Same) Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: We're officially 300 episodes in, so this week we're talking about ...
02.21.2022 299: What Kind of Results to Expect from a YouTube Campaign in Google Ads Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: In the last episode, Jason and Chris discussed how to build ...
02.14.2022 298: How to Build a YouTube Campaign in Google Ads Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: YouTube is a powerful tool but is typically underutilized with people ...
02.07.2022 297: 5 Data Columns in Google Ads You Must Understand! Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Links: About optimization score - https://support.google.com/google-ads/answer/9061546 Relative CTR - https://support.google.com/google-ads/answer/2454071 Understand your conversion ...

Older episodes