The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

By Chris Schaeffer & Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts

Technology Business

What's The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing about?

The Paid Search Podcast helps business owners make the most of their Google Adwords budgets. Google Partners and AdWords management professionals Chris Schaeffer and Jason Rothman talk pay per click, Google AdWords, and how to market your business effectively online. Listen now and contact the show at paidsearchpodcast.com.

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280: How to Minimize Bad Tr...

10.11.2021

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: “Limited by budget” is a bid strategy status that's used when ...

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing episodes:

10.11.2021 280: How to Minimize Bad Traffic on Search Campaigns Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: “Limited by budget” is a bid strategy status that's used when ...
10.04.2021 279: How We Keep Conversion Tracking Simple and Easy Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: This week we're doing a deep dive to help simplify a ...
09.27.2021 278: Responsive Ads Deep Dive (Expanded Text Ads Are Being Phased Out) Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: Change is coming. Expanded Text Ads are phasing out next year ...
09.20.2021 277: Really Interesting Google Ads Q&A with Questions About Close Variants, Seeing Your Ads in the Search Engine, First Page Bids, and More! Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: In this episode, the guys are answering some questions from listeners ...
09.13.2021 276: The Right Way to Run Brand Campaigns in Google Ads Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: In this episode, the guys are addressing the polarizing topic of ...
08.23.2021 275: The 5 Most Common Questions We Get from Existing Clients Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: In this episode the guys are tackling the 5 most common questions they get from existing clients like why ...
08.16.2021 274: The 5 Most Common Questions We Get From New Clients Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys are discussing how they respond to the top 5 most common questions they get from ...
08.09.2021 273: How To Handle The Google Ads Algorithm Black Box Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys are going deep into the Google Ads black box and the algorithms behind the scenes ...
08.02.2021 272: Did You Know About These Advanced Data and Settings Options in Google Ads? Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys take you further into the Google Ads platform and walk you through some advanced data ...
07.26.2021 271: What Facebook Advertisers Need To Know About Google Ads Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys talk about 4 things long-term Facebook advertisers need to know when they come over to ...
07.12.2021 270: The Impact of Image Extensions Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys talk about the impact of image extensions in Google Ads, the difference between image extensions ...
07.05.2021 269: Advanced Google Ads Tips For HVAC Companies Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys do a deep dive on HVAC Google Ads campaigns. They cover some advanced topics and ...
06.28.2021 268: Three Common Mistakes That Can Limit Your Potential Success In Google Ads Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys talk about three common mistakes that they see Google Ads advertisers make that can really ...
06.21.2021 267: My PPC Ads Stopped Working. Now What? Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week we’re helping business owners figure out what to do when their Google Ads campaigns stop working. We’ve ...
06.14.2021 266: Google Ads Q&A Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: Today we’re doing a Q&A; and answering your questions about Google Ads. Questions today include subjects like location targeting, ...
06.07.2021 265: What Does a Google Ads Expert Do? Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: What does a Google Ads expert do? That is the question we are answering this week on the Paid ...
05.31.2021 264: Cannibalization Inside A Google Ads Account Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week we’re talking about the problem of cannibalization inside a Google Ads account. We describe what cannibalization is, ...
05.24.2021 263: Redefining SKAGS Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week we’re revisiting SKAGS. We cover what they were and how we’re referring to them now. We also ...
05.17.2021 262: The Most Common Questions We Get From New Google Ads Advertisers Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week we’re talking about the most common questions we get from advertisers who are new to Google Ads. ...
05.09.2021 261: Important Information About Keyword Match Types That You Don’t Want To Miss Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: Think you know about the three keyword match types in Google Ads? Let’s see about that. This episode is ...
05.03.2021 260: The 5 Rules of Keyword Quality Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys cover the five rules of keyword quality. They share what the five quality levels are ...
04.26.2021 259: Interesting Results From Two Google Ads Smart Campaigns Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys examine recent results from two smart campaigns. One was for a complex, B2B business and ...
04.19.2021 258: Smart Campaigns - Advantages & Disadvantages Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: Smart campaigns are a very interesting part of Google Ads! In this week’s episode, the guys talk about what ...
04.12.2021 257: 5 Questions Google Ads Beginners Must Ask Themselves After The First Month Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: One to three months into a new Google Ads campaign is a very interesting time. The decisions you make ...
04.05.2021 256: Chris's Favorite PPC Hacks Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys talk about four of Chris’s favorite PPC hacks. These are areas of Google Ads that ...
03.29.2021 255: Google Ads Q&A With Some Great Questions! Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week we have a great Q&A; episode! The guys answer questions about how to deal with competition that ...
03.22.2021 254: Comparing Google Shopping Ads To Google Search Ads Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week we compare Google Shopping Ads to Google Search Ads and we cover three important areas to consider ...
03.08.2021 253: 3 Rules To Make Manual Bidding Easier Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: Manual bids can be intimidating. Where do I start? How much do I bid? When do I change bids? ...
03.01.2021 252: Is ROAS The Gold Standard of Google Ads? Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: We’re back! The guys are back in action after a week of bad weather. Chris and Jason start off ...
02.15.2021 251: Questions And Answers About Google Ads Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys answer your questions about Google Ads. We answer some great questions this week, including how ...
02.07.2021 250: The Best, Worst, and Secret Columns in Google Ads Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys talk about the best, worst, and secret data columns in Google Ads. The data columns ...
02.01.2021 249: The 8 Types Of Keywords In Google Ads Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys talk about the eight types of keywords that they see in Google Ads, the pros ...
01.25.2021 248: 5 Assumptions About Ad Rank That Are No Longer Correct Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: The ad rank formula has changed. There are now six factors that make up Ad Rank and no longer ...
01.18.2021 247: Google Ads Strategies For Beginners Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: Time to take a step back. Let’s talk about some Google Ads strategies for beginners that work great and ...
01.11.2021 246: Advanced Ways to Get More Traffic with Google Ads Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: On this week’s episode the guys talk about some advanced ways to get more traffic in your Google Ads ...
01.04.2021 245: The Correct Perspective For Google Ads Success Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: There’s a few secrets to Google Ads success, and in this episode we share a big one. Business owners ...
12.21.2020 244: The Last Q&A Of The Year! Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys do the last Q&A; episode of the year and there are some great questions. Questions ...
12.14.2020 243: Are You Managing A Superstar Google Ads Account And Don't Even Know It? Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: Chris and Jason have seen as close to Google Ads perfection as there is, and they’re here to tell ...
12.07.2020 242: The Lazy Man Build Strategy For Display Campaigns Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: The Lazy Man build strategy is back, and this time for it’s for display campaigns. On today’s episode, the ...
11.29.2020 241: How To Grow Brand Awareness With The Google Ads Display Network Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week’s episode is about how to grow your brand awareness with Google Ads. The guys share their thoughts ...
11.23.2020 240: Amazing Google Ads Q&A Episode! Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week Chris and Jason are answering your questions about Google Ads! It’s a huge Q&A; episode, and it’s ...
11.16.2020 239: How We Think About & Test Automated Bidding Strategies Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: Interesting discussion on the show today about running automated bidding tests. The guys talk about what kinds of automated ...
11.09.2020 238: It’s Time To Re-Think Keyword Match Types And Their Risk Levels Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: On today’s episode we have an interesting discussion about keyword match types, their risk levels, and re-thinking these things. ...
11.02.2020 237: Introducing A Unique Google Ads Strategy That’s Low Risk & High Reward Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week Jason introduces the BFRLEGFAGAR Strategy and Chris reviews his data and gives his feedback about the strategy. ...
10.26.2020 236: Huge Google Ads Q&A With Some Awesome Questions! Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys do a huge Q&A; episode with some great questions. The guys answer questions about YouTube ...
10.19.2020 235: The Perfect Landing Page Checklist Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: Advertisers are always asking us about landing pages. What makes a landing page good? How can I improve my ...
10.12.2020 234: Improve Your Performance And Efficiency With Google Ads Editor Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: Google Ads Editor is an amazing tool, and it’s free! This amazing tool helps speed up so many aspects ...
10.05.2020 233: Easy Ways To Slow Down Google Ads Spend Without Hurting Your Performance Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: Sometimes advertisers need to spend less in Google Ads. They could be busy already, they could be facing a ...
09.28.2020 232: Giant Google Ads Q&A Part 2 Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys answer your questions about Google Ads. This is part two of a two part giant ...
09.21.2020 231: Giant Google Ads Q&A Part 1 Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys answer your questions about Google Ads. This is part one of a two part giant ...

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