XR for Business

The Pain of Empty Space, with SpatialFirst Co-Founder Emily Olman


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Thanks to the power of computer
technology, you can browse the contents of a book you might like to
buy online, without ever touching a physical copy of it until it's
already been bought and delivered. Wouldn't it be neat if you could
do that, but with real estate that doesn't even exist yet? Recent
Auggie winner Emily Olman thinks so, and she drops by to tell Alan
all about how volumetric capture and photogrammetry will make that
possible.
Alan: Welcome to the XR for
Business Podcast with your host, Alan Smithson. Today's guest is a
great friend of mine, Emily Olman, CEO and co-founder of
SpatialFirst, a prop tech startup and creators of PlaceTime, a mobile
immersive property visualization application bringing spatial
computing to real estate. Prior to this, Emily founded Hopscotch
Interactive, a 3D VR marketing service company, to accelerate the
adoption of new media and technology for property marketing using
reality capture. She spent her career monetizing new media and
developing new business models for Frontier Technologies. With a
background in media sales, business, and property marketing, she
believes that spatial interfaces will unlock properties' full
potential. Emily is a regular speaker on immersive real estate
technology, both in the US and abroad. She's just finished serving as
the VR/AR Association's San Francisco chapter co-president from 2016
to 2019. Yes, she's got mad skills.
Emily, welcome to the show!
Emily: Hi! Thank you, Alan.
Alan: Thanks so much for joining
me. It's been a long time since we saw each other, I think was at
AWE.
Emily: Yeah, it's been a little
bit, but it's great to be chatting with you.
Alan: Amazing. How's everything
going?
Emily: Well, it's great. And
it's been busy. And I feel like we are just heading into the most
exciting time of the year. Things sometimes have their natural ebb
and flow, in the summer months, for instance. But I think as we get
towards the end of 2019, I think there's some really exciting things
that are gonna be happening.
Alan: So tell us, tell us what's
been going on with you. You were the co-president of the San
Francisco chapter, which is one of the big chapters of the VR/AR
Association. And you've seen this industry come from nothing to where
it is today, and it's really starting to take off. So maybe just give
us kind of a brief history of how you got into this industry, and
where you've seen it come from?
Emily: That's a great segue into
my perspective on the industry. I was fortunate to be running the San
Francisco chapter of the VR/AR Association for a few years with Mike
Boland. And we really got to see the industry start to go through
many different shifts. But I would definitely also say that we got to
where we are today because we really are standing on the shoulders of
giants. And so the work that folks have been doing for decades in
immersive technologies and virtual reality has really led to what's
enabled me to move from my passion for reality capture into creating
a new interface and to be involved with very emerging technologies
such as spatial computing. What's kept me busy is having a startup.
We started this company, SpatialFirst, about two years ago and have
been working hard ever since to really make something unique that
addresses the future of spatial computing for real estate.
Alan: So when you say spatial
computing for real estate. Walk us through what that means and why
it's important.
Emily: As we know, when we are
looking at spatial computing, this notion of we know exactly where a
digital piece of content or a digital element is in the real world.
There's this notion of being able to connect the physical and the
digital space. Whether t
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XR for BusinessBy Alan Smithson from MetaVRse

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