The Pain Point Podcast is a show that will explore the life, culture and art fo sales and marketing. And the people behind the desk who make it all happen. Pain points are specific requirements of leads and potentials, and it is the job of the people in the frontline to identify and address them. That's what we will be discussing here every week. Follow us to get notified of our latest episodes. This show is brought to you by Zoho CRM, the world's favorite CRM.