Mastering a Platform Before You Promote There

In the digital era, your platform isn't just a stage—it's your megaphone, your boardroom, and your community center all rolled into one. Mastering a platform before you promote there isn't just advice; it's imperative. Here's how to make your presence powerful and persuasive.

Identify Your Ideal Audience: Don’t just jump on the latest social platform because it’s buzzing. Instead, take the time to find out where your ideal prospects are hanging out. Use email polls or social media surveys to pinpoint where your messages will resonate the most.

Personal Branding is Your Superpower: Your personal brand is what sets you apart. If you’re an optometrist, why not wear those crazy glasses as you engage in community events? It’s about being memorable and leveraging your uniqueness.

Manage Your Digital Footprint: Every tweet, every post, and every share builds or breaks your brand. Ensure your digital presence is as polished and professional as your services.

Cost-Effective Influence: While hiring influencers can be costly, it’s a strategy that can pay dividends if done correctly. Remember the lessons from the Fyre Festival: authenticity and realistic promises are key.

Engage Beyond the Screen: Digital presence is crucial, but real-world engagement makes lasting impressions. Get out of the office, meet with your ideal clients, and be where they are. And yes, keeping your physical spaces like offices clean and welcoming does matter—it reflects your brand's attention to detail.

Website Wisdom: Your website is your online handshake. Avoid the common pitfall of making it all about you. Instead, enrich it with SEO, client success stories, and an engaging opt-in to capture leads. Remember, a client-centered website is a client-attracting website.

Scale with Systems: To truly build and maintain a dynamic platform, you need systems. Efficient systems streamline your operations, allowing you to focus on growth and engagement. And when it comes to managing your brand presence, having a single point of accountability ensures consistency and reliability across all your platforms.

To ensure you're ready to effectively build and manage your platform, start by assessing your readiness with our quick quiz. Take the quiz now at pamperrypr.com/quiz and step up your platform game today!

Remember, building a successful platform is about more than just showing up—it's about showing up prepared, informed, and ready to engage. Don't just get on a platform; dominate it.

Slow and steady wins the race.

In today’s episode, Black Speakers Network founder Brian J. Olds interviews Dr. Pam Perry, a PR and branding expert.

Dr. Pam discusses the racial divide and ambiguities in the media as it relates to African-Americans. She loves the #BlackPress~

Born and raised in Detroit (Motwon), she shares her experiences growing up in one of the largest high schools and how it has birthed creativity in many, including Diana Ross, Shaun Robinson and Ed Gordon.

Dr. Pam addresses the difference between marketing and advertising, reasons why you should add PR services after you’ve branded your business, and the things we miss when seeking PR agencies. See QuickMediaCoverage.com to get fast PR exposure!

Podcast overview:

Branding your business
Identifying your call to action
The difference between marketing and advertising
Target Audience for Media
Speakers Magazine and PR

Dr. Pam Perry informs listeners that the difference between marketing and advertising is sales. She explains how often we believe that we are ready to showcase our products or services without considering our systems and foundations for success.

Dr. Pam shares the importance of preparing yourself for success and encourages listeners to be patient during the process. She emphasizes the importance of customer service, functioning systems, and brand management.

Dr. Pam addresses the need to know your target audience before pitching to media to ensure your products or service targets their audience.

Dr. Pam is currently the publisher of Speakers Magazine, a subscription service that Pam defines as a” catalog of subject matter experts.”

Links featured in this episode:

Speakers Magazine: https://www.speakersmagazine.com

Follow BSN:

Instagram: https://www.instagram.com/blackspeakersnetwork/

Speakers Magazine May Issue Highlights Renowned Life Coach Dr. Stacia Pierce, The "Millionaire Maker"

The May 2023 issue of Speakers Magazine features an award-winning life coach, motivational speaker, and serial entrepreneur, Dr. Stacia Pierce, who inspires the masses with her provocative message of hope. She is an encourager who delivers a unique blend of high energy talks, financial strategies and motivation using various venues. 

As the founder of Women in Wealth, Success Academy and The Success Journal, Dr. Stacia is making an indelible mark on the personal development industry with a tenure of over 20 years. Through her 12-month coaching program attendees learn how to move from having a "broke-mindset" to building legacy wealth.  Dr. Stacia’s proven methods have helped thousands of women turn their passion into profits. She believes that you can manifest your dreams with proper planning and implementation.  The financial guru says, “Money is the Servant and You are the Master!”

As a CEO, Dr. Stacia Pierce is a well-known name in the circle of savvy, serious-minded go-getters. The jaw dropping list of clients that she has worked with includes Hollywood elites, Grammy- and Emmy-winners, television personalities, several successful business owners, lawyers, doctors, and government officials throughout the United States, Canada, and the Bahamas. 

Dr. Stacia’s mission is to propel individuals to reach their full potential and to live their best life. Her desire is to help 100,000 women reach millionaire status. Through her books, speaking engagements, and coaching programs, she has helped thousands of people around the world to achieve their goals and dreams. Embodied with poise and style, Dr. Stacia is a sought-after keynote speaker all over the world.

Also in this issue features speakers:

To read the entire issue, view the videos embedded, watch the Speakers Magazine show or to get featured, go to www.SpeakersMagazine.com.

In this episode Chris appears as a guest on Pam Perry’s podcast, “Get Out There and Get Known”. He is the president of Chris Howell Communications and an advocate for change, best known for his Golden Voice for which he shared over his time in media over two decades.

Interview Topics:

Podcast Host:

Dr. Pam Perry
https://www.pamperrypr.com

 Social Media Links:

Quotes from Episode:

Contact Chris Howell:

Sharvette Mitchell from the archives. 

www.PamPerryPodcast.com for new episodes 

Podcast Movement is an annual conference for the podcast industry. It is considered to be one of the largest gatherings of participants in podcasting, with over 3,000 attendees!  🔥.  VIDEO PODCASTS THAT YOU WANT TO FOLLOW ARE HERE: http://www.pamperrypr.com 🎤 http://www.SpeakersMagazine.com  and https://andreapatrick.com/

http://www.pamperrypr.com

Go with Your Gut. You can learn a lot from books, courses and conferences. But in the end, go with your gut. I’ve learned that miracles happened when I was in motion to receive. I learned that when my intentions are pure and my heart is clear, I experience success. It’s my “secret sauce.”  People wonder how certain amazing things happen for – I just know that when I sit still and listen to that “still small voice” – I act upon it – I win. I remember my first client. He was walking down the hall of an office building, I smiled and he asked what I did. I told him and he said was looking to hire a PR firm for his gospel play.  We conferenced, signed an agreement a week later and we booked a lot major media publicity for that production.  Being open opportunities and conscious to what you want is key to getting it.

If it looks like a duck, acts like a duck - it's a duck. If someone shows you who they are the first time... believe them! 

IT'S HARD TO GET A STAIN OUT OF YOUR NAME. Have integrity. 

https://www.pamperrypr.com/6-things-i-have-learned-after-6-decades-of-living/

Host: Kadena Tate, www.KadenaTate.com

Start where you are with what you have. You've heard it hundreds of times. But what does that mean? You've published the book and you got it on up Amazon. Congratulations!

Now what? Now the fun and frenzy begins.

You push people to buy it. You share the link from Amazon. You do "free download" days with the eBook. You run Facebook ads. You blog about it. You send out eblasts. You get creative and do a book trailer and a few blog tours. You write a press release. You pitch yourself to the media. You book yourself on podcasts or run a webinar or start podcast all around the subject of the book.

Hoping people buy the book, talk about the book and then have more people BUY the book. Whew!

Book sales are soaring - for at least three months. Then you know what happens after about 90 days?

Nothing.

You're worn out and tired of pushing your book. You stop pushing it and your sales tank. All that hard work and you are now at a stand still.

That's why being an author is not enough. You have to become an authorpreneur. You must have a strategy to turn your book into a business.

Article Source: http://EzineArticles.com/9810612