What happens when a global pandemic rewrites one of our most ingrained daily habits—the shower? In this episode, we explore why many Americans are bathing less often than before lockdowns, and why they say it feels more practical, more freeing, and even better for the planet. We hear from individuals who embraced the shift, as experts remind us that daily showering is a surprisingly recent cultural invention—one that’s medically unnecessary and tough on the skin. But old habits die hard, especially when they’re tied to identity, hygiene norms, and big marketing budgets. Can science and sustainability persuade Americans to rethink the daily rinse?

https://www.nytimes.com/2021/05/06/health/shower-bathing-pandemic.html