In this episode, we’re joined by Carrie Van Winkle Greener to dive into the legacy of two iconic names: Pappy Van Winkle and Pappy & Company. As a fourth-generation family member, Carrie shares what it’s like to balance a legendary bourbon heritage with a modern lifestyle brand.

We discuss:

• The history and values behind the world’s most sought-after wheated bourbon.
• How Pappy & Co. translates the spirit of the distillery into high-end home goods and cigars.
• Personal family stories from the Van Winkle archives.
• Why quality and craftsmanship remain the North Star for every product they release.

Grab a glass of your favorite bourbon, find a comfortable chair, and join us for an inside look at a true American dynasty.