In this experimental meta-episode, host Jacob explores the complex relationship creators have with AI in 2025. Using his own voice cloned with ElevenLabs, alongside two AI hosts named NotJacob and Eva, the episode examines how creators are simultaneously empowered and unsettled by AI tools—capable of producing more than ever before, yet questioning what it means to create at all.

The conversation follows the typical creator journey with AI: from that first moment of revelation, through experimentation with new workflows, into creative identity crisis, and finally toward finding a balanced approach that preserves human creativity while embracing AI assistance.

What makes this episode unique is that it's also a demonstration of the very technology being discussed: AI-generated voices discussing AI content creation, with occasional appearances from "Producer Jacob" sharing his real-world experiences building with these tools.

Key Topics Covered

• The revelation moment when creators first realize what's newly possible with AI
• How creators experiment with AI to develop workflows that work for them
• The creative identity crisis that emerges when AI challenges traditional notions of authorship
• Principles for finding balance between human creativity and AI assistance
• How the creator-AI relationship differs across podcasting, writing, video, game development, and programming

Stories & Examples Mentioned

• Jacob's AI Podcast Coach Project: Jacob describes building an AI system with two agents that can help coach podcast creators through a conversation.
• Voice Cloning Experiments: Jacob shares his experience cloning his own voice with ElevenLabs using about two hours of audio, and his reaction to hearing "himself" read the opening page of The Hobbit.
• Andrej Karpathy's "Vibe Coding": The AI researcher's description of coding by conversation, where you tell AI what you need in plain English and it generates working code.
• Claire Silver's AI Art Process: How this artist, after a life-altering chronic illness, generated thousands of images in a burst of AI-assisted inspiration, then carefully curated her favorites as artworks that have exhibited in major galleries and museums.
• ErgoJosh's AI Art Backlash: When YouTuber ErgoJosh mentioned using AI tools in his digital art tutorials, he faced intense criticism from portions of his audience who accused him of "cheating."
• Kwebbelkop's AI Clone: Gaming YouTuber Jordi "Kwebbelkop" Van Den Bussche's project to "retire" himself by creating an AI clone trained on his voice, image, and style to continue his YouTube channel indefinitely.
• Scott Dikkers on AI Writing: The satirist and Onion co-founder's critique that AI-written content "reads cold" and "fluffy, like a padded book report."
• TikTok Creator's Content System: How one creator overcame content block by having ChatGPT generate "100 viral-ready TikTok prompts" to spark ideas when creativity ran dry.
• Darknet Diaries Voice Clone: Jack Rhysider's experiment using an AI voice clone of himself to narrate part of an episode of his podcast.
• Itch.io's AI Disclosure Field: The indie game platform's introduction of a "Generative AI Disclosure" field, asking developers to declare if their project contains AI-generated assets.

Resources Mentioned

• ElevenLabs: Voice cloning and synthetic voice generation platform used to create the voices for this episode
• Claude: AI assistant by Anthropic used for research and content organization
• ChatGPT: OpenAI's language model used for deep research on creator experiences
• Alitu: Podcast creation software that uses AI for audio enhancement and transcription

How This Episode Was Made

This meta-episode showcases a cutting-edge AI content creation workflow:

1. Initial Planning: Jacob recorded voice notes describing his own experiences with AI content creation tools and his vision for the episode.
2. Research Collection: ChatGPT's deep research capability was used to gather real stories, quotes, and examples from creators across different disciplines on how they're using and feeling about AI.
3. Transcript Analysis: Jacob's voice notes were transcribed using AI transcription to capture his authentic thoughts about the topic.
4. Content Organization: The transcripts and research were fed into a Claude project specifically set up with writing samples and instructions on content approach.
5. Script Development: From these inputs, a podcast script was developed that weaves together Jacob's personal experiences with the broader research.
6. Voice Creation: Jacob's voice was cloned using ElevenLabs voice cloning technology, which required about two hours of his audio recordings.
7. AI Voices: Two additional AI voices (NotJacob and Eva) were created using ElevenLabs to serve as co-hosts.
8. Production: The final podcast was assembled with Jacob's real voice for the intro and outro, with the AI voices carrying the main discussion.

This workflow exemplifies the "start with human concepts" approach Jacob describes in the episode—the ideas and experiences are authentically his, while AI tools helped with research, organization, and production.

Connect With Us

Have thoughts about this experimental format? Want to learn more about the AI tools mentioned?

Email us at: [email protected]

Credits

Host: Jacob Anderson

AI Co-hosts: NotJacob and Eva (powered by ElevenLabs)

Research: ChatGPT (OpenAI)

Content Organization: Claude (Anthropic)

Production: Alitu

Creator Craft explores the tools, techniques, and trends shaping creative work today.