Prodity: Product by Design

The Paradox of Choice - Less But Better


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Having more options may seem better, but is it? In this episode, we explore the paradox of choice—when having too many options actually slows us down and paralyzes our decision-making. We discuss why we end up with too many features in our products and what we can do to avoid creating feature overload for our customers.

Killing Features (article)
Defeating Feature Fatigue (article)
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Prodity: Product by DesignBy Kyle Evans

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