We say we are in the hospitality industry. We say we care about service, but our conversations spin around investing, real estate and interior design.

We discuss:

• What exactly is the paradox of hotel marketing.
• The importance of marketing in today’s competitive industry
• How to communicate the quality of your service through your marketing channels.
• What a good hotel website looks like in order to drive direct bookings.
• Do you need to invest heavily in marketing and hire a top-tier agency to compete?