Pardot Life Hacks

The Pardot Journey: Dannielle Pope - Pardot Life Hacks - #48

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An Innovative Leader, United States Army Veteran, Director of Innovative Technology at America’s Warrior Partnership, Dannielle Pope, discusses her Pardot journey and lessons learned along the way.

 

Takeaways

  • Dannielle’s favorite Pardot Life Hack: Utilizing the recycle bin for ultimate organization and evaluating relevant content.
  • Approach your Pardot organization with your team from a conversational standpoint. This helps pinpoint what is working and what actions or tools are no longer applicable.
  • As marketers we can often get distracted by the “Shiny Tool” syndrome. Before buying new technology , plan and discuss with your team their capacity and the end goals for using it.
  • Using Pardot on the Salesforce platform, presents a single source of truth that gives your team a full view of the customer journey from the first click, to closed won, and renewal.
  • Automating what you can in the buyer's journey frees up time for your team to focus on building those relationships and adding the human touch.
  • Career Advice: Things will come into your life when it needs to.

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    Useful Links

    • LinkedIn: https://www.linkedin.com/in/dmpope/
  • Twitter: https://twitter.com/the_danni_pope
  • America’s Warrior Partnership: https://www.americaswarriorpartnership.org

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    Shout Outs

    • 46:34 Lauren Zolp
  • 47:02 Kate & Hector Perez

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    Social

    • #PardotRecycleBin
  • #Veteran
  • #MarketingAutomation
  • #TrailblazerTalk
  • #Salesforce
  • #Pardot
  • #SalesforceCertified
  • #PardotLifeHackers
  • #SalesforceOhana

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    Ways to Tune In

    • iTunes - https://podcasts.apple.com/us/podcast/pardot-life-hacks/id1476702195
  • Spotify - https://podcasters.spotify.com/podcast/3gTNQj4WnIPN0awdA8Qpan
  • Stitcher - https://www.stitcher.com/podcast/cheshire-impact/pardot-life-hacks?refid=stpr
  • iHeart Radio - https://www.iheart.com/podcast/269-pardot-life-hacks-48758528/
  • Google Play - https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Izjdvuefegnmrmlradp2l7rnqvm?t%3DPardot_Life_Hacks%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16
  • YouTube - https://youtu.be/GN4y5DPFQH4
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