Culture Builders

The Parent Letters That Transformed a Team


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We talk about gratitude, but how do you truly embed it in a high-performance culture? Former England Rugby coach Stuart Lancaster had a profoundly simple, yet brilliant, idea that changed everything. 🏉


He asked players' parents to write to their sons, expressing what it meant to see them play for England. Then, he took it a step further, asking parents to identify five key people who helped their son's journey, and had those people write back too.

Imagine elite athletes reading these deeply personal letters aloud to their teammates. This wasn't about tactics; it was about context. It cut through ego, fostering profound gratitude and reminding every player that no one achieves greatness alone.


Want to shift your team's perspective and deepen their purpose? Try embracing this powerful simplicity.


#Gratitude #HighPerformance #TeamCulture #LeadershipLessons #Rugby

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Culture BuildersBy TOC Culture

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