The Big Brand Theory

The Paris 2024 Logo: Decoding the Marianne-Inspired Olympics logo Design


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The Paris 2024 Olympic logo revealed on October 21, 2019.Logo combines Marianne (symbol of French Republic), Olympic flame, and gold medal. Initial reactions were mixed, sparking global conversation and memes.

  • Design principles:
    1. Cultural significance (Marianne)
    2. Inclusivity (abstract face design)
    3. Multifunctionality (works in static and animated forms)
    4. Sustainability (simple, one-color design)
  • Key takeaways:
    1. Engagement over universal approval
    2. Symbolism in every element
    3. Inclusive design for diverse audiences
    4. Multi-platform functionality
    5. Alignment with organizational values
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The Big Brand TheoryBy Ronith Sharmila