The Partner Program Development Journey with a Chief Partnerships Officer

Braydan is Chief Partnerships Officer of Sendoso. He’s been growing Sendoso for 5 years and formed numerous partnership types to grow as fast as they have. In this episode, we find out what the journey has been like from his vantage point.

Main sections:

[00:04:04] The priorities - forming the partnerships agenda

[00:06:15] The first partnerships and how/why

[00:07:34] KPIs and why

[00:09:43] Getting aligned from C-Suite down

[00:12:09] Enabling partners

[00:15:49] The process of building the program

[00:19:30] The future of their partner program

[00:20:48] Words of advice

….

Resources:

Sendoso.com - The leading sending platform.

Partnerstack.com - Partner tracking and payouts.

Sharework.co - A free account mapping solution.