The PARTNERNOMICS Show

The PARTNERNOMICS Show - Episode 3 - Bob Moore, Co-Founder and CEO @ Crossbeam


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In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Bob Moore, Co-Founder & CEO at Crossbeam, a collaborative data platform that helps companies build more valuable partnerships by discovering which customers and leads they have in common. Moore previously co-founded Stitch (Acquired by Talend in 2018) and RJMetrics (acquired by Adobe by way of Magento Commerce in 2016).

In this episode the duo debates the 4 questions below:

  1. Privacy: Are corporate data privacy concerns a barrier to account mapping solutions such as crossbeam?
  • Degrees: Will we see a world that includes “professional certifications” that replace college degrees at some point?
    • The pace of business is accelerating and Universities are lagging.
  • Get a Marketing Degree today. Students are better teachers…
  • Organization Structure: Should the “partnering team” report to the Sales Lead or another executive?
    • Most sales leaders are zero-sum, transactional thinkers. Don’t understand partnering.
  • Sales = hunter; Partnering Professionals are General Managers
  • Attrition: More than half of partnership professionals switched companies in 2021. Why and will this continue?
    • Hiring executives have no way to validate a candidate’s knowledge.
  • The labor pool of partnering professionals was tapped out years ago.
  • How to grow the crop of future professionals.
  • Be sure to visit PARTNERNOMICS.com to find more show episodes and to learn how to become an SPLP® certified partnering professional (https://partnernomics.com/splp-lp/)

     

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    The PARTNERNOMICS ShowBy partnernomics

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