Glenn van Zutphen is the founder of VanMedia Group a company he founded over twelve years ago and based on his knowledge of over twenty-five years as an international journalist. The mission he chose is to guide thought leaders to significantly shape their organisation and industry by creating and communicating provocative & memorable messages across digital and traditional channels for news media interviews, conferences, and TED Talks.

Now due to the rise of social media and the rise of social selling the need for entrepreneurs to get to grips with what is happening is on the rise.

            Literally anybody can buy these days with just a few hundred dollars, maybe a little bit more depending on the type of gear you get, and then put together a podcast like this or any kind of a news story and upload it whether it’s on your own website or on Stitcher or on any number of podcast hosting sites.

In comparison in the past being an entrepreneur or business executive was a lot simpler and easier. Now the ability to communicate credibly both personally and professionally is exponentially increasing as social selling becomes more demanding.

            Generally speaking, executives don’t like to see themselves on TV, or hear themselves on the radio, or they don’t really like this idea of exposing themselves externally to whatever… whatever audience it is. So from that perspective there was a bit of hesitation on most peoples… you know the reaction.

In this conversation, which was recorded at the 1880 Members Club in Singapore we get a brief insight into the thoughts of one of the top media professional in Asia.

As well as:

Links:

Glenn van Zutphen on LinkedIn

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