In our second episode of PowerTalking, host Bryan Jungers is joined by Rachel Buckley, vice president of Enterprise Strategy and New Products at E Source, and Mark Martinez, senior portfolio manager of emerging markets and technology at Southern California Edison. They deliver a brief history of demand response (DR), explain how data science is improving program participation, and describe some of the largest hurdles in the DR space today. Rachel and Mark’s combined decades of DR knowledge help to paint a complete picture of how the strategy works and where it’s headed in the future.