In this episode, Paul is joined by Dr. John Oliffe to discuss the tectonic shifts in men’s health over the past two decades. They explore the relevance of traditional masculine values, the growing popularity of non-alcoholic beer, and the increasing emphasis on healthy fatherhood. Tune in to learn about how research is impacting societal views on masculinity and the role of social media in shaping the future of men’s health. The conversation continues in Episode 9!

Links & Show Notes

https://ingoodcompany.menshealthresearch.ubc.ca/2024/09/13/episode-8/

https://twitter.com/MensHealthUBC

(00:00) Teaser

(00:15) Introduction

(02:17) Thoughts about men’s health over the past two decades

(05:01) Societal views on men’s mental health

(06:48) Relevance of traditional masculine values

(08:37) Impact of men’s health research

(10:45) The rise of non-alcoholic beer

(16:13) Healthy fatherhood

(18:36) How to package and advertise men’s health

(22:28) Discourse on social media

(24:50) Future of men’s health

(27:45) Outro