Episode 16. Stephen Baker and RJ Scaringe, CEO of Rivian, an electric car startup, sat down at LA CoMotion to discuss how the consumption model for cars will evolve over the next decades. RJ calls Rivian the “Patagonia” of electric cars - a comfortable vehicle encouraging customers to go out and explore the world. The car’s smart battery can learn from its user and adjust to his preferred charging mode in real-time. RJ Scaringe believes that as we move away from an exclusive consumption ownership model for cars, we will adopt more use-case specific modes of consumption.