The Playbook

The Path from Deception to Integrity in Sales


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In today’s episode, I sit down with Jason Marc Campbell, author of Selling with Love and a powerful voice in reshaping the way businesses operate. We unpack how toxic sales habits like manipulation and overpromising nearly cost me everything, and how shifting toward value-based selling helped me rebuild my life and career. Jason and I explore the difference between perceived value and actual value, how to build credibility without overselling, and why allowing people to change their minds is a sign of strength, not weakness. This is an honest conversation about ethics, growth, and what it takes to sell with both conviction and compassion.

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The PlaybookBy David Meltzer, Entrepreneur.com