James Johnson and Freddie Birley answer a listener question on how to actually get value from coaching, not the version you perform for LinkedIn, the version where you say the thing you have been avoiding saying out loud.

They cover the line between reflection and procrastination, why a pattern of last-minute rescheduling is rarely just about being busy, and why watching what someone does with their time tells you more than what they say they care about. Founders who are coached, or considering it, will hear something they recognise.

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