Pilates is the fastest growing exercise modality in the US right now, and shows no signs of slowing down. Who's funding all this growth, and what does it mean for your favourite studio?

Maheema talks with long time Pilates clients/instructors Dana, Anika, and Anj to find out.

FURTHER READING:

• Plunder by Brendan Ballou
• Everything is Private Equity by Hannah Horvath (Your Brain on Money)
• Pilates by Maintenance Phase (podcast)
• Pilatespocalypse by Annie Lowrey (New York Magazine)