It's June. You're booked. You're exhausted. And somewhere between the third wedding this weekend and your fourth gas station coffee, you're starting to wonder: am I actually getting paid what this season is worth?

If you're charging based on what feels right, we're just going to say it — you're probably undercharging. Pricing should be built, not copied. And peak season is the moment of truth.

In this episode, we're getting real about:

💸 The signs you're underpriced (booked solid but broke? resenting your calendar? we see you) 💸 What you should actually be factoring into your rates — emails, consultations, trials, travel, mileage, kit restock, your assistant, education, AND taxes (yes, all of it) 💸 The green lights that mean it's time to raise: booking months out, clients saying yes without flinching, consistent inquiries rolling in 💸 Peak season vs. off-season pricing, and whether to raise rates across the board or just for new inquiries 💸 How to communicate a price increase without apologizing for it 💸 The mindset block nobody talks about — the guilt, the "what if no one books me" spiral, and what shifted for us when we finally raised our rates

Plus, we're leaving you with homework: pull up your next open date and ask yourself if the price on it reflects who you are right now — not who you were two years ago.

🎧 Press play, then send this to the wedding vendor friend who needs to hear it. If this episode lights a fire under you, follow When in White so you never miss a check-in like this — and leave us a review to help more vendors find the show. Your future self (and your bank account) will thank you.