Founder to Founder

The Peanut Butter Pioneer: Pip Murray’s Startup Journey


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Ten years ago, Pip Murray was blending nut butter in her kitchen after marathon training. Today, she’s the founder of a multi-million pound food brand, stocked in major supermarkets, with a cult following.


In this episode of Founder to Founder, Pip shares the full, unfiltered story. From her first market stall on cold winter weekends to securing manufacturing, branding on a shoestring, and raising her first £120k on Crowdcube.


Listen in if you’re:

  • Starting a food brand (or thinking about it)
  • Wondering whether to take the leap
  • Looking for honest insight on product, people and purpose


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If you’re an early-stage founder looking for support to help you start up, join the Virgin StartUp Community to connect with other founders, mentors and advisors to support you through your journey.


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Hosted by Luke Johnstone, founder of PACK’D, Young Entrepreneur of the Year winner and Startup Mentor.


Luke started and scaled his disruptive food business, generating over £15M in sales delivering impactful products to more than 1 million customers. 


PACK'D originally launched with support and funding from Virgin StartUp and now Luke returns to support the next generation of founders as a Virgin StartUp Mentor.

Hosted on Acast. See acast.com/privacy for more information.

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Founder to FounderBy Virgin StartUp