Book Is the Hook

The Pen Name That Changed Everything


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What does it feel like to be invisible as a writer, and what actually gets you noticed?

Riley Sager went from three books that barely sold to writing Final Girls, a breakout thriller that changed everything, including a pen name strategy that reset his career overnight. In this conversation, we dig into the creative side (character, outlining, twists) and the part most writers avoid (publishing as a business).

In this episode, you’ll learn:

  • How Riley went from obscurity to bestseller, and what triggered the shift

  • Why he outlines heavily (and when he doesn’t)

  • How to design plot twists with emotional resonance, not cheap shock

  • The real revision cycle behind a published thriller

  • What he wishes he’d known about publishing, marketing, and asking questions

  • How to keep writing through imposter syndrome and perfectionism

    If you’re early in your author journey and trying to build momentum, this is the behind-the-scenes blueprint.

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    Book Is the HookBy Eric Koester

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