DR. NIKKI BLACKSMITH is co-founder and CEO of Blackhawke Behavior Science and an adjunct faculty member at American University in Washington, D.C. She has nearly 15 years of experience as a scientist-practitioner, focusing on psychometrics, selection, decision-making, and entrepreneurial performance. She has published over 80 conference papers, book chapters, and journal articles, and her scientific research has been featured in top-tier academic publications, including American Psychologist, the Journal of Business and Psychology, Personality and Individual Differences, and the Journal of Behavioral Decision-Making, and media outlets including New York Magazine, Real Simple Magazine, and BBC. She’s the co-author of the new book Data-Driven Decision Making in Entrepreneurship: Tools for Maximizing Human Capital (CRC Press; April 2, 2024). Learn more at Blackhawke Behavior Science – The Science Of Startup Success.