Marina Byezhanova, from A Brand of a Leader, an entrepreneur, career coach, and personal branding expert, discusses the importance of radical honesty, empathy, and leveraging your perspective to grow a business. Byezhanova highlights how people are increasingly less trusting of corporate brands and instead, look to people for real testimonials of a product or service. How then do businesses build trust with new customers? Byezhanova reveals the complexities of personal branding in this latest episode.