In complex cases, detectives rarely work alone. They collaborate with other experts to add up all the clues – think photographs, fingerprints and receipts pinned to cork board with yarn connecting them. This visual gives the whole sleuth team a bigger picture and often leads to solved mysteries. In this episode my guest Alex Lopez and I discuss how working together to map out marketing processes, destinations and goals can unify the team and set the right course for long-term success. Too often executives at healthcare and senior care organizations fear that marketing people are to blame for campaign underperformance; in fact, it's more likely a case of missing processes. Learn steps to inspiring your team to collaborate for markedly improved marketing outcomes.