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The People Powered Brand. An Interview with Chris Wirthwein
Many B2B companies fail to understand the importance of making a commitment to allowing the corporate brand to drive business decisions and execution. So claims our guest on this episode --Chris Wirthwein, a B2B branding expert and author of The People Powered Brand.
About B2Branded:
We're a bite-sized podcast dedicated to discussing the news, issues and trends related to B2B branding and communications. The podcast is hosted by Ian Bruce.
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By Ian Bruce, PhDMany B2B companies fail to understand the importance of making a commitment to allowing the corporate brand to drive business decisions and execution. So claims our guest on this episode --Chris Wirthwein, a B2B branding expert and author of The People Powered Brand.
About B2Branded:
We're a bite-sized podcast dedicated to discussing the news, issues and trends related to B2B branding and communications. The podcast is hosted by Ian Bruce.