Legally Fond

The Pepsi Challenge - But You Promised Me a Fighter Jet!


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In the dullness of mid-1990s suburbia, Pepsi shot an advertisement for a new promotion. Customers could collect points by buying soft drinks to win branded merchandise, such as t-shirts and sunglasses. At the end of the ad, a Harrier fighter jet appears on screen with the subtitle - '7,000,000 Pepsi Points'. For Pepsi's sake, this was meant in jest. When 21 year-old student John Leonard sent in a letter with 7,000,000 points claiming he was entitled to the jet, what happened next? Pierce, Alex and Gavin discuss.

This episode is brought to you in association with LawSchool.ie. LawSchool.ie is Ireland’s leading provider of tuition for the FE1 or King’s Inns Entrance exams. Each course is delivered live online with a specific exam focus and supported by the latest manuals. Shorter pre-recorded workshops are also available. Courses commence June and November. Register anytime at LawSchool.ie. For a 10% discount on any course, use the discount code 'legallyfond'.

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Legally FondBy Gavin Dowd

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