Tattoos have gone from a social taboo to the upper echelons of high fashion with Jean Paul Gaultier experimenting with tattoo designs in much of his work in the early 90s. In this episode we discuss the social perception of tattoos and the following research suggesting that tattoos have a sensitive cost-benefit ratio of providing some masculine edginess (for both men and women) which correlates to increased desirability but comes at a hit in terms of long term mate characteristics such as stability, reliability and trustworthiness.