152 - Katy ElmanKaty Elman runs the largest percussion retailer in the UK (instruments, sticks/mallets, sheet music etc.): Southern Percussion, located in southeast England, in Essex.Also a very active performer and educator, Katy performs with the Concordia Foundation with whom she has performed several solo recitals at venues, including St. Martin in the Fields and St. James’s Piccadilly. She also works extensively with Concordia’s Educational program taking workshops and playing an integral part in the children’s productions of The Rhythm of Life and The Spotted Cow and the Piano Forte. She has been the focus for a BBC documentary and performed live on BBC radio 3. Currently Katy is a member of the Aurelian Ensemble and very much in demand as a guest timpanist and percussionist with several orchestras based in London and the Home Counties.Watch here. Listen below0:00 Intro and Hello1:50 How's business?5:10 How could a young composer get their music into your store?9:50 In becoming the Director of Southern Percussion (UK's largest percussion retailer), what new business skills/lessons did you have to learn?18:20  Casey: What's the sound?  31:58 Any particular odd items you have to keep in stock?34:38 Caleb: from "Performing in The Zone". Thoughts on performance anxiety52:58 Trends in compositions and retail circulation?