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The Perfect Blend: Choosing the Right Social Media Platforms for Your Business
Julia Pearson joins Brett Deister to discuss the crucial elements of selecting the right mix of social media platforms for businesses, emphasizing the power of LinkedIn for lead generation while effectively repurposing content across other networks. They delve into the importance of maintaining a creative edge in marketing by leveraging tools like Canva Pro and CapCut, which streamline the content creation process. Julia shares her go-to toolkit that includes free schedulers and classic Google Sheets for efficient organization, helping marketers avoid burnout in their busy schedules. The conversation highlights the significance of investing time wisely and the benefits of delegating tasks to enhance productivity. With insights on creating engaging content and the evolving landscape of digital marketing, this episode offers valuable strategies for marketers looking to optimize their social media efforts.
Takeaways:
- When selecting social media platforms, focus on LinkedIn for leads and engagement.
- Content repurposing is essential; leverage tools like Canva and CapCut for efficiency.
- Burnout is a common challenge for marketers; prioritize what aligns with your values.
- Using lead-generating ads alongside organic content can create a vibrant social presence.
- Free tools and schedulers are vital for DIY marketers to manage their time effectively.
- The human touch in AI-generated content is crucial for maintaining authenticity and connection.
Links referenced in this episode:
- www.canva.com
- www.later.com
- www.capcut.com
Companies mentioned in this episode:
- Starbucks
- Meta
- Canva
- CapCut
💬 Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at [email protected]!
👕 Check out our merch: www.digitalcafe.store
🌟 Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
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By Brett DeisterJulia Pearson joins Brett Deister to discuss the crucial elements of selecting the right mix of social media platforms for businesses, emphasizing the power of LinkedIn for lead generation while effectively repurposing content across other networks. They delve into the importance of maintaining a creative edge in marketing by leveraging tools like Canva Pro and CapCut, which streamline the content creation process. Julia shares her go-to toolkit that includes free schedulers and classic Google Sheets for efficient organization, helping marketers avoid burnout in their busy schedules. The conversation highlights the significance of investing time wisely and the benefits of delegating tasks to enhance productivity. With insights on creating engaging content and the evolving landscape of digital marketing, this episode offers valuable strategies for marketers looking to optimize their social media efforts.
Takeaways:
- When selecting social media platforms, focus on LinkedIn for leads and engagement.
- Content repurposing is essential; leverage tools like Canva and CapCut for efficiency.
- Burnout is a common challenge for marketers; prioritize what aligns with your values.
- Using lead-generating ads alongside organic content can create a vibrant social presence.
- Free tools and schedulers are vital for DIY marketers to manage their time effectively.
- The human touch in AI-generated content is crucial for maintaining authenticity and connection.
Links referenced in this episode:
- www.canva.com
- www.later.com
- www.capcut.com
Companies mentioned in this episode:
- Starbucks
- Meta
- Canva
- CapCut
💬 Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at [email protected]!
👕 Check out our merch: www.digitalcafe.store
🌟 Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!