Mastering Your Podcast Intro and Outro

In this episode of Show Makers, Ed Barker from Studio 1878 discusses the crucial elements of creating effective podcast intros and outros. Ed emphasizes the importance of making a strong first impression within the first 30 seconds and outlines the key components of a compelling intro: stating the show's name, clarifying the target audience, and maintaining a consistent yet engaging structure. He also delves into the significance of music selection for branding purposes. The outro is highlighted as a valuable opportunity to reinforce the episode's content and encourage audience action, such as subscribing or sharing. Throughout, Ed advises on simplicity, consistency, and staying on brand. The episode concludes with a teaser for an upcoming series on storytelling in podcasting and an invitation for listeners to reach out for personalized podcast development assistance.

00:00 Introduction

00:37 Let's Start With The Intro

01:13 So What Makes a Good Intro?

02:14 Let's Talk About Music for a Second

03:04 Now Let's Talk About Outros

03:51 Keep it Tight, Keep it Repeatable

04:19 In The Spirit of Eating My Own Dogfood

About Your Host

Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive (and then a VC), Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎

Studio 1878

A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story. 😈

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