In this episode of Marketing Moves, Ali Bonar, co-founder and CEO of Oat Haus, shares how her personal recovery from an eating disorder led to the creation of Granola Butter, the first oat-based spread of its kind. She opens up about the challenges of launching a new product category, the power of organic influencer partnerships, and the strategic storytelling that helped Oat Haus land in major retailers like Whole Foods and Costco. Ali also gets real about the mental health side of entrepreneurship, managing social media pressures, and what’s next for Oat Haus.