What happens when YouTube stops just recommending videos and starts creating them? In this episode, we explore the terrifying next evolution of algorithmic engagement: AI-generated content engineered specifically for your brain.

Starting with a personal story of getting trapped in a YouTube scroll-trance, we dive into how platforms already track every pause, skip, and rewind to build the perfect behavioral profile. But with Google's new AI video generators like Veo 3—and the just-announced Genie 3 world generator—we're approaching a future where content isn't just personalized, it's manufactured in real-time to exploit your exact neural responses.

This isn't about competing with human creators—it's about replacing them entirely, turning their work into training data for systems that will serve perfectly optimized content without ever sending viewers to the original channels. We examine what happens when the line between choosing to watch and being unable to stop watching disappears completely.

Fair warning: This episode might change how you think about that "just one more video" feeling.

"The AI won't just know what you want to watch—it will know when you're about to stop watching and dynamically adjust the content to keep you hooked."

"When does choosing to watch YouTube become being unable to stop watching YouTube? Will we recognize the moment when watching becomes involuntary?"

"The question isn't whether we'll see AI-generated content perfectly tailored to our neural responses. The question is whether we'll recognize it when it arrives, or if we'll be too immersed in these perfectly crafted worlds to notice we've stopped choosing to enter them."