Welcome to Scaling Wellness - the podcast for wellness experts ready to break free from time, energy, and revenue caps. I’m Caroline Copp, business coach for wellness entrepreneurs.

Today I’m talking about the Perfectionism Tax - the hidden cost you pay when you make your offer, launch, or growth plan harder than it needs to be. If you’ve ever found yourself endlessly tweaking your About page, adding “just one more module,” or waiting for life to calm down before you launch… this one’s for you.

In this episode, I cover:

• Classic perfectionist traps: scope creep, invisible work, DIY pride, tool-hopping, comparison-crafting, metric avoidance, over-delivering, “I’ll launch when life calms down,” and the rebrand rabbit hole.
• Why this hurts your growth: slower feedback loops, less visibility, inconsistent sales, and zero capacity to build systems.

If perfectionism has you stuck in the build–tweak–hide phase, come to my free 90-minute workshop on 15 October = we’ll map your Good-Enough Growth Plan together.

Links & resources

• Free training (workshop):https://www.carolinecopp.co.uk/wellness-programmes-that-scale
• Scaling Wellness Accelerator: hands-on support, momentum, and systems for consistent sales — learn more
• Website: carolinecopp.co.uk
• Instagram (DM me your “perfectionism tax” score): @carolinecopp