Have you ever felt like your freelance career has hit a ceiling? You've ticked the boxes and achieved your goals, but the path forward feels uncertain and precarious.

Former West End performer Jamie Body joins Jason Caffrey to share his incredible journey of transitioning from a successful performing career to becoming a go-to entertainment journalist, arts marketer, and personal branding coach.

In this episode, Jamie reveals the exact strategies he used to rebrand himself, leverage his old network for new opportunities, and combine all his skills under one powerful personal brand. If you're a freelancer, creative, or entrepreneur feeling stuck, this conversation will give you the roadmap to pivot with confidence.

In This Episode, You'll Learn:

• The key drivers that push successful freelancers to seek change.
• How to make the crucial "identity shift" required for a successful career pivot.
• A step-by-step approach to rebranding yourself to your existing network.
• How to turn your past experience into your unique superpower.
• Actionable advice for pitching yourself, handling rejection, and using data to improve.
• The non-negotiables for building an authentic personal brand when you're short on time.

Episode Chapters:

(00:27) The Performer's Dilemma: Why Creatives Pivot

(05:45) The Identity Shift: How to Rebrand Yourself

(09:31) Creating Your "Umbrella Brand"

(14:48) Building an Authentic Brand Online

(23:11) The Power of Podcasting for Brand Awareness

(38:12) How to Pitch Yourself (and Handle Rejection)

(50:27) Takeaways & Quickfire Questions

Connect with Jamie Body:

• Website: https://www.jamiebody.com/
• Instagram: https://www.instagram.com/bodyjamie
• Podcast: The Business of Show Business