In this week’s episode of the Inside PR podcast:

• Do you want to understand the Paid/Earned/Shared/Owned approach to PR and marketing? Martin tells people that Gini’s SpinSucks site is a top site for info on PESO.
• Is Facebook really bigger than every government in the world? Does this mean that Facebook is above the oversight of the political leadership of nation states? Well, you might think so, as politicians in Canada and the UK band together to request that Mark Zuckerberg attends a joint hearing. Canadian politicians will fly across the ocean to question Zuckerberg, who will not fly four hours to speak to them directly in Ottawa.
• Still, some political bodies are determined to move forward to protect our privacy rights. The Canadian Privacy Commissioner announces new disclosure requirements for privacy breaches. Only in Canada, you say? Pity.
• Twitter’s Q3 financial results showed that, while monthly active users may have decreased, daily active users continue to increase. And that’s a good thing. Suggesting that Twitter is succeeding in reestablishing itself as a place that users like you and me will want to treat as one of our principal social networks on a daily basis, not just on an occasional basis.
• Finally, Kara Swisher gives us much to think about in her rumination on Silicon Valley’s links to and dependence on investments from organizations and individuals who would never be considered to be friends of liberal democracy and free speech. And Ezra Klein‘s discussion with Jay Rosen of the media’s turn to entertainment logic from news logic underscores the media’s weakness in helping us to come to grips with the true underlying issues.

• I thought the Web would stop hate, not spread it, Kara Swisher
• Jay Rosen is pessimistic about the media. So am I, Ezra Klein‘s podcast
• The PESO model on SpinSucks
• UK and Canada MPs unite to demand that Mark Zuckerberg answers questions, Jim Waterson 
• New data breach reporting requirements come into force this week, Office of the Privacy Commissioner of Canada
• Twitter Investor Relations Tweetstorm of Q3 2018 financial results

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Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Joseph Thornley.