We're back with another episode of Boagworld, the longest-running web design podcast in the world. Well, maybe we took a bit of a holiday, but who's counting? In this week’s show we discuss the dangers of perfectionism, the pros and cons of AI platforms and why empathy is the key skill for UX professionals.

However, I kick off the show with a little adventure I had recently. I took a detour during a shopping trip to try out the new Apple Vision Pro. Now, I need to caveat my comments by setting some expectations:

1. It's not £3000 amazing (but when has that stopped us from buying Apple products before?)
2. It's a bit heavy and can leave you feeling hot and sweaty

Despite those caveats, it's absolutely mind-blowing technology. The immersion level is unlike anything I’ve experienced before. Watching movies? Better than the cinema. Working with multiple screens? It's like being surrounded by your own personal command center.

The demo experience itself was slick, albeit a bit too "American" for my British sensibilities. But the potential? Yep, its definitely there. I’m not saying I’ll buy it right away (there may or may not be a £5 bet riding on this), but version 2? I might just be tempted.

Now for the app recommendations I shared in this show. There are many AI tools available, so I want to share the ones I find most useful for my work and their specific applications:

1. ChatGPT: Still a solid choice, especially for analyzing data sets. Got a bunch of usability testing results? Feed them to ChatGPT and watch it work its magic.
2. Claude AI: This one's become my go-to for most tasks. Why? It's got a massive memory (I uploaded an entire book and it only used half its capacity!) and a feature called "projects" that lets you customize its knowledge base.
3. Perplexity: Perfect for those of us who love to make sweeping generalizations without any data. Just ask it for statistics to back up your random opinions, and it'll give you references you can actually check!

Remember, these tools are great for research, brainstorming, and getting a starting point. But always double-check the results - we're not quite ready to hand over the keys to Skynet just yet.

This week’s advice might be considered a bit of a hot take (as the kids say): perfectionism is overrated. Instead of constantly striving for the absolute best, we should aim for "good enough."

Why? Well, perfection is subjective and often impossible to achieve. Plus, it can lead to:

• Over-engineering
• Unnecessary costs
• Procrastination
• Inflexibility

The key is to balance quality with practicality. As long as it meets user needs and business goals effectively, it doesn't need to be any better than that. Remember, a product that's in the world is infinitely more valuable than a perfect idea that never sees the light of day.

Of course, this doesn't mean we should cut corners or produce shoddy work. It's about finding that sweet spot where the product is effective and efficient without getting bogged down in endless revisions.

I stumbled upon a great article about empathy in UX design, and it really struck a chord with me. Empathy isn't just a nice-to-have skill; it's absolutely essential in our field.

Whether you're a marketer, salesperson, designer, or even a developer, the ability to put yourself in someone else's shoes is crucial. It helps you:

• Understand your users better
• Connect with colleagues and stakeholders
• Create more effective products and experiences

From a career perspective, focusing on empathy is a smart move. Unlike technical skills that can become outdated, empathy is always in demand. As you move up the ladder into management roles, those "soft skills" become even more important.

So how do you improve your empathy skills? It partly comes with age and experience, but you can also:

• Interact with a diverse range of people
• Listen more than you speak
• Practice putting yourself in others' positions

Remember, being empathetic isn't just good for your career - it makes you a better person overall. And in a world that sometimes seems to be lacking in empathy, that's more important than ever.

In our increasingly digital world, it's easy to forget the importance of human connection. Marcus’ has noticed a trend of "ghosting" in professional communications - people not responding to emails or messages, even when a response is expected.

This lack of basic courtesy isn't just rude; it's also short-sighted. You never know when that person you ignored might become a valuable contact in the future. A simple "thanks, but no thanks" can go a long way in maintaining professional relationships.

The same principle applies to user research. While remote testing tools are convenient, there's no substitute for face-to-face interaction with your users. It helps you build a deeper understanding and empathy for the people you're designing for.

We couldn't leave you without our traditional joke. So:

What did the drummer call his twin daughters?
Anna One and Anna Two!

Ba dum tss! (See what we did there?)

That's all for this episode. Until next time, keep designing, keep empathizing, and most importantly, keep laughing at Marcus’ terrible jokes!

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